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Essentials of Corporate Fundraising

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"If you build it, they will come…"  How do you build a simple corporate partnership plan that fits the mission, size, and vision of your nonprofit?  Build with intention!  Although the objectives of the for-profit corporate world and nonprofits appear to be diametrically opposed, the instinct to improve the quality of life for human development provides a platform for pursuing mutual partnerships with long-term value.  Many companies have a certain percentage of profits earmarked for corporate social responsibility and sponsorship projects.  It is to their advantage that this amount is expensed by year-end, and nonprofits that are able to make a good case for support can find a good fit for the impact that they want to make in their communities.

Join me for a conversation about the swirl of exchange that binds the nonprofit and business communities in making social impacts. In this course, participants will learn how to develop and maintain a simple plan for building and negotiating enduring ties that bind your intention with the corporate world. Begin from a position of strength and develop a marketable plan with a depth in approach that identifies a mission and programmatic fit, framework with clear valuation and recognition objectives and negotiable naming opportunities.  Offer potential branding opportunities to institutions willing to embrace your organization as an extension of its corporate culture, and employees who support your annual events as volunteers.  Continue to clarify the WHO, WHAT, WHERE, WHEN… and HOW questions as in tandem with your organization’s vision and options for scalability.  From STARBUCKS to the neighborhood florist, you will discover how the range of corporate opportunities – in cash and kind – all help your organization to achieve its fundraising goals.

Dates:Tuesday, October 14th & October 21st
Time: 6:30PM - 8:30PM
Location: Winchester High School
Fee: $115.00        144-PD-07A
Instructor: Adjoa Acquaah-Harrison


* Adjustments and discounts will be applied during checkout if applicable. *

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